{"id":874,"date":"2015-09-09T12:01:23","date_gmt":"2015-09-09T11:01:23","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=874"},"modified":"2015-09-12T12:11:01","modified_gmt":"2015-09-12T11:11:01","slug":"quelles-sont-les-offres-data-des-regies-medias","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/09\/quelles-sont-les-offres-data-des-regies-medias\/","title":{"rendered":"Quelles sont les offres &#8220;data&#8221; des r\u00e9gies m\u00e9dias ?"},"content":{"rendered":"<p>Les r\u00e9gies commercialisent leurs data pour accro\u00eetre le ROI des campagnes. Revue de d\u00e9tails.<br \/>\n<a href=\"http:\/\/www.e-marketing.fr\/Thematique\/Medias-1006\/Breves\/Quelles-sont-les-offres-data-des-regies-medias--258353.htm?utm_content=buffer7c354\" target=\"_blank\">http:\/\/www.e-marketing.fr\/Thematique\/Medias-1006\/Breves\/Quelles-sont-les-offres-data-des-regies-medias&#8211;258353.htm?utm_content=buffer7c354<\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1110\" height=\"625\" src=\"https:\/\/www.youtube.com\/embed\/nVoJSaBnlKI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=fr-FR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9gies commercialisent leurs data pour accro\u00eetre le ROI des campagnes. Revue de d\u00e9tails. http:\/\/www.e-marketing.fr\/Thematique\/Medias-1006\/Breves\/Quelles-sont-les-offres-data-des-regies-medias&#8211;258353.htm?utm_content=buffer7c354<\/p>\n","protected":false},"author":1,"featured_media":875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,28],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/Prsima_data.jpg?fit=514%2C279&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-e6","jetpack-related-posts":[{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":874,"position":0},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2249,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/01\/16\/epic-2014-robin-sloan-museum-of-media-history\/","url_meta":{"origin":874,"position":1},"title":"Epic 2014 : Robin Sloan &#8211; Museum of Media History","author":"Fred","date":"16 janvier 2017","format":false,"excerpt":"https:\/\/youtu.be\/Bt3TmUW90B8","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/01\/epic2014-640x345.jpg?fit=640%2C345&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/01\/epic2014-640x345.jpg?fit=640%2C345&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/01\/epic2014-640x345.jpg?fit=640%2C345&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1390,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/10\/medias-sociaux-linkedin-est-la-plateforme-a-mettre-en-oeuvre-pour-le-b-to-b\/","url_meta":{"origin":874,"position":2},"title":"M\u00e9dias sociaux : &#8216;LinkedIn est LA plateforme \u00e0 mettre en oeuvre pour le B to B&#8217;","author":"Fred","date":"10 novembre 2015","format":false,"excerpt":"Le BtoB a investi les m\u00e9dias sociaux, pour g\u00e9n\u00e9rer des leads, mais pas seulement. Le point avec Herv\u00e9 Kabla, directeur g\u00e9n\u00e9ral de Be Angels et auteur de 'M\u00e9dias sociaux et B2B : un mariage d'amour ?'. http:\/\/www.e-marketing.fr\/Thematique\/digital-data-1004\/Breves\/Medias-sociaux-LinkedIn-est-plateforme-mettre-oeuvre-261362.htm","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Linkedin.png?fit=1200%2C443&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Linkedin.png?fit=1200%2C443&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Linkedin.png?fit=1200%2C443&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Linkedin.png?fit=1200%2C443&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Linkedin.png?fit=1200%2C443&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":228,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/05\/19\/online-media-overview-in-the-arab-world\/","url_meta":{"origin":874,"position":3},"title":"Online media overview in the Arab world","author":"Fred","date":"19 mai 2015","format":false,"excerpt":"This document is an abridged version of a wide-ranging survey conducted between July 2014 and January 2015, which attempts to provide an overall view of the complex, ever-changing and fluid landscape of the online media in the Arab world: Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine, Tunisia and Syria. Libya was\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/1_0.png?fit=770%2C397&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/1_0.png?fit=770%2C397&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/1_0.png?fit=770%2C397&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/1_0.png?fit=770%2C397&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5928,"url":"https:\/\/mouillere.com\/universconvergents\/2024\/04\/04\/exploitation-par-ia-de-la-voix-des-acteurs-dans-des-series-danimation\/","url_meta":{"origin":874,"position":4},"title":"Exploitation par IA de la voix des acteurs dans des s\u00e9ries d&#8217;animation","author":"Fred","date":"4 avril 2024","format":false,"excerpt":"Patrice Laum\u00e9 du Ruban d'images nous informe que le principal syndicat professionnel am\u00e9ricain, repr\u00e9sentant les acteurs, figurants et professionnels des m\u00e9dias a annonc\u00e9, le 22 mars 2024, la validation d'un accord provisoire r\u00e9gissant l'exploitation par IA de la voix des acteurs dans des s\u00e9ries d'animation. Parmi les mesures : Les\u2026","rel":"","context":"Dans &quot;IA&quot;","block_context":{"text":"IA","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/ia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/04\/IAActorVoice.jpg?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/04\/IAActorVoice.jpg?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/04\/IAActorVoice.jpg?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2024\/04\/IAActorVoice.jpg?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":253,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/the-convergence-of-technology-media-and-entertainment\/","url_meta":{"origin":874,"position":5},"title":"The convergence of technology, media and entertainment","author":"Fred","date":"24 juin 2015","format":false,"excerpt":"For businesses active in the technology, media and entertainment (TME) sectors, the last decade has witnessed unprecedented shifts in the ways consumers access media and entertainment. In the face of aggressive and agile competition, trusted business models can no longer be relied on. For many companies, survival increasingly hinges on\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/acma-convergence.png?fit=1200%2C812&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":876,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/874\/revisions\/876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/875"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}