{"id":893,"date":"2015-09-12T11:51:20","date_gmt":"2015-09-12T10:51:20","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=893"},"modified":"2015-09-13T11:58:51","modified_gmt":"2015-09-13T10:58:51","slug":"new-data-will-give-much-deeper-insights-change-the-content-industry","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/12\/new-data-will-give-much-deeper-insights-change-the-content-industry\/","title":{"rendered":"New data will give much deeper insights, change the content industry"},"content":{"rendered":"

The TV and advertising industries will start to move away from \u201carchaic\u201d demographic definitions, with new data due to give much deeper insights into character, according to Shawn DuBravac.
\nhttp:\/\/www.digitaltveurope.net\/426591\/new-data-will-give-much-deeper-insights-change-the-content-industry\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The TV and advertising industries will start to move away from \u201carchaic\u201d demographic definitions, with new data due to give much deeper insights into character, according to Shawn DuBravac. http:\/\/www.digitaltveurope.net\/426591\/new-data-will-give-much-deeper-insights-change-the-content-industry\/<\/p>\n","protected":false},"author":1,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,16,28],"tags":[],"class_list":["post-893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-donnees-personnelles","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/observe.jpg?fit=940%2C598&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-ep","jetpack-related-posts":[{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":893,"position":0},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2168,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/20\/gfk-multiple-svod-subscriptions-on-the-rise\/","url_meta":{"origin":893,"position":1},"title":"GfK: Multiple SVoD subscriptions on the rise","author":"Fred","date":"20 octobre 2016","format":false,"excerpt":"For today\u2019s voracious video viewers, accustomed to on-demand access to pretty much anything, one streaming video service simply may not be enough, according to research from market and consumer information source GfK. The firm\u2019s report \u2013 Over-the-Top TV 2016: A Complete Video Landscape \u2013 has found that 16 per cent\u2026","rel":"","context":"Dans "Audiovisuel"","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/HTM_infographic_OTT_10-18.png?fit=682%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/HTM_infographic_OTT_10-18.png?fit=682%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/HTM_infographic_OTT_10-18.png?fit=682%2C1200&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":259,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/30\/new-code-of-conduct-on-data-protection-for-cloud-service-providers-being-scrutinised-by-eu-privacy-watchdogs\/","url_meta":{"origin":893,"position":2},"title":"New code of conduct on data protection for cloud service providers being scrutinised by EU privacy watchdogs","author":"Fred","date":"30 juin 2015","format":false,"excerpt":"EU privacy watchdogs are assessing a proposed new code of conduct on data protection for cloud service providers that the European Commission hopes will help to boost the uptake of cloud services by EU businesses. The draft code, which has been developed by industry in a project supported by the\u2026","rel":"","context":"Dans "Donn\u00e9es personnelles"","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/cloud-computing-1.gif?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":132,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/10\/online-platforms-should-play-a-greater-role-in-enforcement-of-intellectual-property-rights-say-meps\/","url_meta":{"origin":893,"position":3},"title":"Online platforms should play a greater role in enforcement of intellectual property rights, say MEPs","author":"Fred","date":"10 juin 2015","format":false,"excerpt":"In a new resolution on an action plan for intellectual property rights (IPRs) enforcement, the European Parliament called for a \"comprehensive legal framework to combat IPR infringement adapted to the online environment\" to be developed as part of a broader IPR strategy. 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The survey highlighted 62% of internet users in the UK have downloaded or streamed music, TV shows, films, computer software, videogames or e-books. This is up from 56% in\u2026","rel":"","context":"Dans "Propri\u00e9t\u00e9 litt\u00e9raire et artistique"","block_context":{"text":"Propri\u00e9t\u00e9 litt\u00e9raire et artistique","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/propriete-litteraire-et-artistique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-23-%C3%A0-10.59.57.jpg?fit=1200%2C735&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/08\/can-marketing-tech-adoption-catch-up-to-data-adoption\/","url_meta":{"origin":893,"position":5},"title":"Can Marketing Tech Adoption Catch Up to Data Adoption?","author":"Fred","date":"8 juin 2015","format":false,"excerpt":"Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. 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