{"id":920,"date":"2015-09-14T08:57:04","date_gmt":"2015-09-14T07:57:04","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=920"},"modified":"2015-09-15T08:58:07","modified_gmt":"2015-09-15T07:58:07","slug":"agencies-wonder-about-video-ad-roi","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/14\/agencies-wonder-about-video-ad-roi\/","title":{"rendered":"Agencies Wonder About Video Ad ROI"},"content":{"rendered":"

More than half of ad agencies are focusing at least some of their clients’ digital ad spend on video ads, according to research. But many remain unsure about how much return will come from those investments.
\nhttp:\/\/www.emarketer.com\/Article\/Agencies-Wonder-About-Video-Ad-ROI\/1012977?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

More than half of ad agencies are focusing at least some of their clients’ digital ad spend on video ads, according to research. But many remain unsure about how much… <\/p>\n","protected":false},"author":1,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/196269.gif?fit=324%2C279&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-eQ","jetpack-related-posts":[{"id":647,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/08\/14\/ad-blocking-a-growing-audience-but-little-advertiser-panic-yet\/","url_meta":{"origin":920,"position":0},"title":"Ad Blocking: A Growing Audience, but Little Advertiser Panic\u2014Yet","author":"Fred","date":"14 ao\u00fbt 2015","format":false,"excerpt":"Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking software use is on the rise. Yet at the moment, at the aggregate level, digital advertising's status quo appears safe. Agencies, brands and ad networks have been largely insulated from any major disruption of\u2026","rel":"","context":"Dans "Marketing&Communication"","block_context":{"text":"Marketing&Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/08\/191862.gif?fit=324%2C308&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5600,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/07\/05\/apres-les-fake-video-ads-revenues-de-facebook-les-fake-true-view-de-google-ou-comment-devenir-leader-du-marche-publicitaire-en-arnaquant-tout-le-monde\/","url_meta":{"origin":920,"position":1},"title":"Apr\u00e8s les Fake Video Ads Revenues de Facebook, les Fake True View de Google ou comment devenir leader du march\u00e9 publicitaire en arnaquant tout le monde","author":"Fred","date":"5 juillet 2023","format":false,"excerpt":"De l\u2019enqu\u00eate du FT en 2016 \u00e9voquant une erreur de calcul de performance des vid\u00e9os de 60 \u00e0 80 %, aux \u00e9valuations des annonceurs eux-m\u00eames (150 % \u00e0 900 % de surestimation), et des mois o\u00f9 des fausses estimations de revenus publicitaires ont \u00e9t\u00e9 vendues, des annonceurs am\u00e9ricains ont lanc\u00e9\u2026","rel":"","context":"Dans "IT"","block_context":{"text":"IT","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/07\/google_0.png?fit=624%2C286&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2856,"url":"https:\/\/mouillere.com\/universconvergents\/2018\/10\/22\/facebook-apres-les-fake-news-les-fake-personnal-data-protections-voici-les-fake-video-ads-revenues\/","url_meta":{"origin":920,"position":2},"title":"Facebook : Apr\u00e8s les Fake News, les Fake Personnal Data Protections, voici les Fake Video Ads Revenues","author":"Fred","date":"22 octobre 2018","format":false,"excerpt":"Un nouvel \u00e9pisode impliquant Facebook que l\u2019on va finir par rebaptiser Fakebook tant ce r\u00e9seau social se transforme peu \u00e0 peu en v\u00e9ritable mur du mensonge. 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