{"id":968,"date":"2015-09-28T12:33:36","date_gmt":"2015-09-28T11:33:36","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=968"},"modified":"2015-09-28T12:33:36","modified_gmt":"2015-09-28T11:33:36","slug":"letat-des-lieux-du-programmatique-en-france-quantifie-par-lebg-avec-quantcast","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/28\/letat-des-lieux-du-programmatique-en-france-quantifie-par-lebg-avec-quantcast\/","title":{"rendered":"L\u2019\u00e9tat des lieux du programmatique en France quantifi\u00e9 par l\u2019Ebg avec Quantcast"},"content":{"rendered":"<p>25% de la population annonceurs, \u00e9diteurs et agences ne conna\u00eet pas la diff\u00e9rence entre programmatique et RTB, et 35% assimilent compl\u00e8tement les deux termes. C\u2019est l&#8217;une des conclusions d\u2019une enqu\u00eate que l\u2019Ebg a men\u00e9 en partenariat avec Quantcast, aupr\u00e8s de 1 000 soci\u00e9t\u00e9s (annonceurs, \u00e9diteurs et agences) pour mieux comprendre le march\u00e9 du programmatique et le degr\u00e9 de maturit\u00e9 des acteurs face \u00e0 ce nouveau mode d\u2019achat. Ils sont 56% \u00e0 \u00eatre \u00abiniti\u00e9s\u00bb ou \u00abutilisateurs\u00bb du mode d\u2019achat.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/letat-des-lieux-du-programmatique-en-france-quantifie-par-lebg-avec-quantcast\/newsletter_id=203795\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/letat-des-lieux-du-programmatique-en-france-quantifie-par-lebg-avec-quantcast\/newsletter_id=203795\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>25% de la population annonceurs, \u00e9diteurs et agences ne conna\u00eet pas la diff\u00e9rence entre programmatique et RTB, et 35% assimilent compl\u00e8tement les deux termes. C\u2019est l&#8217;une des conclusions d\u2019une enqu\u00eate&hellip; <\/p>\n","protected":false},"author":1,"featured_media":969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/137438-a3ba66.jpg?fit=595%2C439&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-fC","jetpack-related-posts":[{"id":1373,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/12\/la-revolution-programmatique-en-europe-perspective-dachat\/","url_meta":{"origin":968,"position":0},"title":"La r\u00e9volution programmatique en Europe : perspective d&#8217;achat","author":"Fred","date":"12 novembre 2015","format":false,"excerpt":"En Europe, les annonceurs et les agences se tournent de plus en plus vers le marketing programmatique et on assiste \u00e0 l'\u00e9mergence de diff\u00e9rentes tendances sur le march\u00e9 d'achat. Analyse dans cet article r\u00e9dig\u00e9 conjointement par Google et IAB Europe. http:\/\/www.journaldunet.com\/ebusiness\/expert\/62733\/la-revolution-programmatique-en-europe---perspective-d-achat.shtml","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":968,"position":1},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2573,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/23\/le-programmatique-est-partout\/","url_meta":{"origin":968,"position":2},"title":"Le programmatique est partout","author":"Fred","date":"23 juillet 2017","format":false,"excerpt":"Le JDNet consacre un article sur le programmatique \u00e0 la TV (PTV) alliant la puissance du canal TV pour la notori\u00e9t\u00e9 d'une marque \u00e0 celle du \u00a0num\u00e9rique\u00a0comme canal privil\u00e9gi\u00e9 du\u00a0marketing direct (ciblage et personnalisation). La PTV s'appuie sur l'impact et l'\u00e9chelle de la t\u00e9l\u00e9vision, mais de mani\u00e8re plus cibl\u00e9e que\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/217692.gif?fit=324%2C207&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5575,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/06\/14\/le-demantelement-en-europe-dun-calimero\/","url_meta":{"origin":968,"position":3},"title":"Le d\u00e9mant\u00e8lement en Europe d&#8217;un Calimero","author":"Fred","date":"14 juin 2023","format":false,"excerpt":"A l'instar de l\u2019administration am\u00e9ricaine, la commission europ\u00e9enne a ouvert une enqu\u00eate pour abus de position dominante \u00e0 l\u2019encontre de Google sur le march\u00e9 de la publicit\u00e9 programmatique pr\u00e9conisant le d\u00e9mant\u00e8lement du groupe. Comme le d\u00e9crit parfaitement Me Etienne WERY dans un article consacr\u00e9 au projet de d\u00e9mant\u00e8lement de Google,\u2026","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":968,"position":4},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2982,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/05\/30\/tracabilite-des-flux-programmatiques\/","url_meta":{"origin":968,"position":5},"title":"Tra\u00e7abilit\u00e9 des flux programmatiques","author":"Fred","date":"30 mai 2019","format":false,"excerpt":"L\u2019IAB France vient de publier le \u00abGuide de la Tra\u00e7abilit\u00e9des Flux Programmatiques\u00bb pour comprendre la cha\u00eene de valeur, ses interactions et ses protocoles d\u2019\u00e9changes. https:\/\/www.offremedia.com\/liab-france-publie-le-guide-sur-la-tracabilite-des-flux-programmatiques https:\/\/www.iabfrance.com\/actualite\/programmatique-quelles-solutions-pour-la-tracabilite","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/968\/revisions\/970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/969"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}