{"id":971,"date":"2015-09-28T12:36:08","date_gmt":"2015-09-28T11:36:08","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=971"},"modified":"2015-09-28T12:36:08","modified_gmt":"2015-09-28T11:36:08","slug":"le-barometre-adexchange-vivaki-aod-pour-100matic","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/28\/le-barometre-adexchange-vivaki-aod-pour-100matic\/","title":{"rendered":"Le barom\u00e8tre Adexchange Vivaki AOD pour 100%MATIC"},"content":{"rendered":"<p>Ao\u00fbt est-il le moment des bonnes affaires pour l\u2019achat RTB ? La publicit\u00e9 sur le Mobile est-elle plus ch\u00e8re que sur le desktop ? Plus engageante ? Comment se situe le march\u00e9 fran\u00e7ais en termes de CPM par rapport \u00e0 ses voisins europ\u00e9ens ? Quelles sont les best practices pour le format Vid\u00e9o ? Vous saurez tout en lisant le barom\u00e8tre Adexchange Vivaki AOD. Au menu, les tendances CPM d\u2019ao\u00fbt et nos nouveaux insights trimestriels.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/le-barometre-adexchange-vivaki-aod-pour-100matic-17\/newsletter_id=203795\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/le-barometre-adexchange-vivaki-aod-pour-100matic-17\/newsletter_id=203795\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ao\u00fbt est-il le moment des bonnes affaires pour l\u2019achat RTB ? La publicit\u00e9 sur le Mobile est-elle plus ch\u00e8re que sur le desktop ? Plus engageante ? Comment se situe&hellip; <\/p>\n","protected":false},"author":1,"featured_media":972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/137359-548a7a.jpg?fit=595%2C1500&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-fF","jetpack-related-posts":[{"id":1617,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/01\/15\/plus-de-100-millions-de-videos-vues-sur-mobile-en-septembre-2015-selon-le-barometre-du-cnc\/","url_meta":{"origin":971,"position":0},"title":"Plus de 100 millions de vid\u00e9os vues sur mobile en septembre 2015, selon le barom\u00e8tre du CNC","author":"Fred","date":"15 janvier 2016","format":false,"excerpt":"La consommation de t\u00e9l\u00e9vision en ligne, qui inclut la t\u00e9l\u00e9vision de rattrapage ainsi que les bonus et la consommation des cha\u00eenes en direct sur les autres supports que la t\u00e9l\u00e9vision, totalise 4,1 milliards de vid\u00e9os visionn\u00e9es sur les neuf premiers mois de l\u2019ann\u00e9e 2015, dont 3,6 milliards pour la t\u00e9l\u00e9vision\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/nl1293-images-cnc.jpg?fit=962%2C428&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/nl1293-images-cnc.jpg?fit=962%2C428&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/nl1293-images-cnc.jpg?fit=962%2C428&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/01\/nl1293-images-cnc.jpg?fit=962%2C428&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1510,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/30\/leconomie-du-partage-encore-reservee-aux-internautes-chevronnes\/","url_meta":{"origin":971,"position":1},"title":"L&#8217;\u00e9conomie du partage encore r\u00e9serv\u00e9e aux internautes &#8220;chevronn\u00e9s&#8221;","author":"Fred","date":"30 novembre 2015","format":false,"excerpt":"Les services en ligne li\u00e9s \u00e0 l'\u00e9conomie du partage ou collaborative, 19% des Fran\u00e7ais les ont essay\u00e9s d'apr\u00e8s le barom\u00e8tre du num\u00e9rique. Mais ces usages sont encore tr\u00e8s souvent, et seulement, le fait d'une population bien pr\u00e9cise (jeunes, dipl\u00f4m\u00e9s et urbains). Cela devrait toutefois changer. http:\/\/www.zdnet.fr\/actualites\/l-economie-du-partage-encore-reservee-aux-internautes-chevronnes-39829032.htm","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/12\/barometre-numerique-economie-du-partage-profils-620.jpg?fit=620%2C389&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2054,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/06\/30\/data-les-francais-souhaitent-gerer-lacces-a-leurs-donnees-personnelles-infographie\/","url_meta":{"origin":971,"position":2},"title":"Data : les Fran\u00e7ais souhaitent g\u00e9rer l\u2019acc\u00e8s \u00e0 leurs donn\u00e9es personnelles (infographie)","author":"Fred","date":"30 juin 2016","format":false,"excerpt":"Ils sont 55% \u00e0 affirmer qu\u2019ils souhaitent g\u00e9rer par eux-m\u00eames l\u2019acc\u00e8s des marques \u00e0 leurs donn\u00e9es personnelles, d\u2019apr\u00e8s une enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s de 1010 Fran\u00e7ais en avril dernier. L\u2019agence data du groupe Publicis, Publicis ETO, a publi\u00e9 une nouvelle \u00e9dition de son \u00ab Barom\u00e8tre de l\u2019intrusion \u00bb, cette fois-ci consacr\u00e9\u2026","rel":"","context":"Dans &quot;Donn\u00e9es personnelles&quot;","block_context":{"text":"Donn\u00e9es personnelles","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/donnees-personnelles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/07\/Petit_Barometre_Publicis_ETO.jpg?fit=401%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2175,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/20\/france-15-broadband-users-have-svod\/","url_meta":{"origin":971,"position":3},"title":"France: 15% broadband users have SVoD","author":"Fred","date":"20 octobre 2016","format":false,"excerpt":"Fifteen per cent of French broadband users are also SVoD subscribers according to figures released by M\u00e9diam\u00e9trie. This is an increase of 25 per cent from eight months ago. Mediam\u00e9trie\u2019s data also revealed that half of the SVoD say they use the service(s) every day, whilst three in four use\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/svod2.png?fit=642%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/svod2.png?fit=642%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/svod2.png?fit=642%2C720&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6875,"url":"https:\/\/mouillere.com\/universconvergents\/2025\/12\/10\/300-solutions-souveraines-pour-que-cesse-le-complexe-du-corn-flakes\/","url_meta":{"origin":971,"position":4},"title":"300 solutions souveraines pour que cesse le complexe du corn flakes","author":"Fred","date":"10 d\u00e9cembre 2025","format":false,"excerpt":"Le Barom\u00e8tre de la Souverainet\u00e9 Num\u00e9rique 2025 r\u00e9v\u00e8le un important d\u00e9ficit de connaissance de l'\u00e9cosyst\u00e8me souverain, avec 40 % des organisations n'effectuant aucune veille sur ces solutions, d\u00e9ficit aggrav\u00e9 par une pr\u00e9paration insuffisante au cadre r\u00e9glementaire, notamment la directive NIS2, pour laquelle 49 % des entit\u00e9s n'ont pas encore de\u2026","rel":"","context":"Dans &quot;Cybers\u00e9curit\u00e9&quot;","block_context":{"text":"Cybers\u00e9curit\u00e9","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/cybersecurite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/2025-12-09-PanoramaSouveraineteNumerique-1.png?fit=1200%2C572&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/2025-12-09-PanoramaSouveraineteNumerique-1.png?fit=1200%2C572&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/2025-12-09-PanoramaSouveraineteNumerique-1.png?fit=1200%2C572&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/2025-12-09-PanoramaSouveraineteNumerique-1.png?fit=1200%2C572&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2025\/12\/2025-12-09-PanoramaSouveraineteNumerique-1.png?fit=1200%2C572&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4818,"url":"https:\/\/mouillere.com\/universconvergents\/2020\/08\/17\/modification-du-regime-de-la-publicite-televisee\/","url_meta":{"origin":971,"position":5},"title":"Modification du r\u00e9gime de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e","author":"Fred","date":"17 ao\u00fbt 2020","format":false,"excerpt":"Les premi\u00e8res modifications de la r\u00e9glementation sur la publicit\u00e9 TV ont \u00e9t\u00e9 publi\u00e9es au Journal Officiel du 6 ao\u00fbt dernier. Le D\u00e9cret n\u00b0 2020-983 du 5 ao\u00fbt 2020 portant modification du r\u00e9gime de publicit\u00e9 t\u00e9l\u00e9vis\u00e9e autorise d\u00e9sormais et encadre la publicit\u00e9 segment\u00e9e et les messages publicitaires concernant le secteur du\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2020\/08\/r04-41319.gif?fit=945%2C524&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":973,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/971\/revisions\/973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/972"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}