{"id":974,"date":"2015-09-28T12:39:36","date_gmt":"2015-09-28T11:39:36","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=974"},"modified":"2015-09-28T12:39:36","modified_gmt":"2015-09-28T11:39:36","slug":"le-marche-europeen-du-programmatique-display-a-progresse-de-70-en-2014-selon-liab-europe-et-ihs","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/28\/le-marche-europeen-du-programmatique-display-a-progresse-de-70-en-2014-selon-liab-europe-et-ihs\/","title":{"rendered":"Le march\u00e9 europ\u00e9en du programmatique display a progress\u00e9 de +70% en 2014 selon l\u2019IAB Europe et IHS"},"content":{"rendered":"<p>En 2014, le march\u00e9 europ\u00e9en du programmatique display a progress\u00e9 de +70,5%, pour atteindre 3,65 Mds\u20ac, selon le rapport \u00abEuropean Programmatic Market Sizing 2014\u00bb de l\u2019IAB Europe et IHS. Le programmatique display sur desktop domine le march\u00e9. Il a progress\u00e9 de +57,6% en un an, pour atteindre 2,9 Mds\u20ac.<br \/>\n<a href=\"http:\/\/www.offremedia.com\/voir-article\/le-marche-europeen-du-programmatique-display-a-progresse-de-70-en-2014-selon-liab-europe-et-ihs-1\/newsletter_id=203795\/\" target=\"_blank\">http:\/\/www.offremedia.com\/voir-article\/le-marche-europeen-du-programmatique-display-a-progresse-de-70-en-2014-selon-liab-europe-et-ihs-1\/newsletter_id=203795\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2014, le march\u00e9 europ\u00e9en du programmatique display a progress\u00e9 de +70,5%, pour atteindre 3,65 Mds\u20ac, selon le rapport \u00abEuropean Programmatic Market Sizing 2014\u00bb de l\u2019IAB Europe et IHS. Le&hellip; <\/p>\n","protected":false},"author":1,"featured_media":975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/137171-fcb9da.png?fit=595%2C319&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-fI","jetpack-related-posts":[{"id":1373,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/12\/la-revolution-programmatique-en-europe-perspective-dachat\/","url_meta":{"origin":974,"position":0},"title":"La r\u00e9volution programmatique en Europe : perspective d&#8217;achat","author":"Fred","date":"12 novembre 2015","format":false,"excerpt":"En Europe, les annonceurs et les agences se tournent de plus en plus vers le marketing programmatique et on assiste \u00e0 l'\u00e9mergence de diff\u00e9rentes tendances sur le march\u00e9 d'achat. Analyse dans cet article r\u00e9dig\u00e9 conjointement par Google et IAB Europe. http:\/\/www.journaldunet.com\/ebusiness\/expert\/62733\/la-revolution-programmatique-en-europe---perspective-d-achat.shtml","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Capture-d%E2%80%99%C3%A9cran-2015-09-10-%C3%A0-08.56.07.png?fit=1200%2C925&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5575,"url":"https:\/\/mouillere.com\/universconvergents\/2023\/06\/14\/le-demantelement-en-europe-dun-calimero\/","url_meta":{"origin":974,"position":1},"title":"Le d\u00e9mant\u00e8lement en Europe d&#8217;un Calimero","author":"Fred","date":"14 juin 2023","format":false,"excerpt":"A l'instar de l\u2019administration am\u00e9ricaine, la commission europ\u00e9enne a ouvert une enqu\u00eate pour abus de position dominante \u00e0 l\u2019encontre de Google sur le march\u00e9 de la publicit\u00e9 programmatique pr\u00e9conisant le d\u00e9mant\u00e8lement du groupe. Comme le d\u00e9crit parfaitement Me Etienne WERY dans un article consacr\u00e9 au projet de d\u00e9mant\u00e8lement de Google,\u2026","rel":"","context":"Dans &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2023\/06\/Google-antitrust.jpg?fit=640%2C353&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2982,"url":"https:\/\/mouillere.com\/universconvergents\/2019\/05\/30\/tracabilite-des-flux-programmatiques\/","url_meta":{"origin":974,"position":2},"title":"Tra\u00e7abilit\u00e9 des flux programmatiques","author":"Fred","date":"30 mai 2019","format":false,"excerpt":"L\u2019IAB France vient de publier le \u00abGuide de la Tra\u00e7abilit\u00e9des Flux Programmatiques\u00bb pour comprendre la cha\u00eene de valeur, ses interactions et ses protocoles d\u2019\u00e9changes. https:\/\/www.offremedia.com\/liab-france-publie-le-guide-sur-la-tracabilite-des-flux-programmatiques https:\/\/www.iabfrance.com\/actualite\/programmatique-quelles-solutions-pour-la-tracabilite","rel":"","context":"Dans &quot;Big Data&quot;","block_context":{"text":"Big Data","link":"https:\/\/mouillere.com\/universconvergents\/category\/it\/big-data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2019\/06\/nl2045-entete-iab.png?fit=1164%2C787&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2563,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/14\/gravity-et-skyline-nouvelles-alliances-face-au-duopole-google-et-facebook\/","url_meta":{"origin":974,"position":3},"title":"Gravity et Skyline, nouvelles alliances face au duopole Google et Facebook","author":"Fred","date":"14 juillet 2017","format":false,"excerpt":"Le duopole Google et Facebook repr\u00e9sente 70% des investissements publicitaires gr\u00e2ce \u00e0 l'exploitation massive des donn\u00e9es des utilisateurs. Deux soci\u00e9t\u00e9s am\u00e9ricaines se partagent donc le march\u00e9 de la data et de la publicit\u00e9 en payant par ailleurs un minimum d'imp\u00f4ts en France. Quelle serait la position de l'administration am\u00e9ricaine si\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/nl1630-image-slide1-gravity.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/30\/les-principaux-defis-et-opportunites-de-la-video-analyses-dans-19-pays-par-liab\/","url_meta":{"origin":974,"position":4},"title":"Les principaux d\u00e9fis et opportunit\u00e9s de la vid\u00e9o analys\u00e9s dans 19 pays par l\u2019IAB","author":"Fred","date":"30 septembre 2015","format":false,"excerpt":"Dans son rapport \u00abThe IAB State of the Digital Video World\u00bb, l\u2019IAB fait un \u00e9tat des lieux du march\u00e9 de la vid\u00e9o dans 19 pays. Le rapport d\u00e9taille pour chaque pays les revenus publicitaires engendr\u00e9s par la vid\u00e9o, les disponibilit\u00e9s en wireless et broadband, les opportunit\u00e9s et challenges per\u00e7us par\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/10\/globaimage.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2180,"url":"https:\/\/mouillere.com\/universconvergents\/2016\/10\/26\/les-72-questions-posees-aux-annonceurs-relatives-a-la-situation-concurrentielle-du-secteur-de-la-publicite-sur-internet-et-limportance-de-lexploitation-des-donnees\/","url_meta":{"origin":974,"position":5},"title":"Les 72 questions pos\u00e9es aux annonceurs relatives \u00e0 la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l&#8217;importance de l&#8217;exploitation des donn\u00e9es","author":"Fred","date":"26 octobre 2016","format":false,"excerpt":"L'Autorit\u00e9 de la concurrence s'est enfin d\u00e9cid\u00e9e de se saisir \u00e0 nouveau pour avis pour \u00e9valuer la situation concurrentielle du secteur de la publicit\u00e9 sur Internet et l'importance de l'exploitation des donn\u00e9es, six ans apr\u00e8s son premier avis sur ce secteur (avis 10-A-29 du 14 d\u00e9cembre 2010 sur le fonctionnement\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2016\/10\/2016-10-26_232530.jpg?fit=681%2C302&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=974"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/974\/revisions"}],"predecessor-version":[{"id":976,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/974\/revisions\/976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/975"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}