{"id":977,"date":"2015-09-28T17:12:12","date_gmt":"2015-09-28T16:12:12","guid":{"rendered":"http:\/\/mouillere.com\/universconvergents\/?p=977"},"modified":"2015-09-28T17:12:12","modified_gmt":"2015-09-28T16:12:12","slug":"programmatic-direct-takes-majority-of-programmatic-ad-dollars","status":"publish","type":"post","link":"https:\/\/mouillere.com\/universconvergents\/2015\/09\/28\/programmatic-direct-takes-majority-of-programmatic-ad-dollars\/","title":{"rendered":"Programmatic Direct Takes Majority of Programmatic Ad Dollars"},"content":{"rendered":"<p>US programmatic digital display ad spending will reach $15.43 billion this year, up 49.5% over 2014 spending levels, eMarketer estimates. In our latest forecast for programmatic ad spending in the US, we expect programmatic direct buyers to account for a majority of all spending this year.<br \/>\n<a href=\"http:\/\/www.emarketer.com\/Article\/Programmatic-Direct-Takes-Majority-of-Programmatic-Ad-Dollars\/1013035?ecid=NL1002\" target=\"_blank\">http:\/\/www.emarketer.com\/Article\/Programmatic-Direct-Takes-Majority-of-Programmatic-Ad-Dollars\/1013035?ecid=NL1002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>US programmatic digital display ad spending will reach $15.43 billion this year, up 49.5% over 2014 spending levels, eMarketer estimates. In our latest forecast for programmatic ad spending in the&hellip; <\/p>\n","protected":false},"author":1,"featured_media":978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-marketing-communication"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/09\/197033.gif?fit=325%2C371&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jw1p-fL","jetpack-related-posts":[{"id":1419,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/11\/17\/sky-brings-programmatic-to-video\/","url_meta":{"origin":977,"position":0},"title":"Sky brings programmatic to video","author":"Fred","date":"17 novembre 2015","format":false,"excerpt":"U.K. pay TV broadcaster Sky is going deeper into programmatic with a new programmatic video ad system. http:\/\/digiday.com\/platforms\/sky-manages-video-inventory-holistically-videology-tech\/","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/11\/Screen-Shot-2014-04-22-at-5.36.34-PM-1024x698.png?fit=1024%2C698&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":410,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/22\/iab-europe-road-to-programmatic-white-paper\/","url_meta":{"origin":977,"position":1},"title":"IAB Europe Road to Programmatic White Paper","author":"Fred","date":"22 juillet 2015","format":false,"excerpt":"The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality,\u2026","rel":"","context":"Dans &quot;Marketing&amp;Communication&quot;","block_context":{"text":"Marketing&amp;Communication","link":"https:\/\/mouillere.com\/universconvergents\/category\/publicite-marketing-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/Capture-d%E2%80%99%C3%A9cran-2015-07-22-%C3%A0-15.12.19.jpg?fit=1200%2C561&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2573,"url":"https:\/\/mouillere.com\/universconvergents\/2017\/07\/23\/le-programmatique-est-partout\/","url_meta":{"origin":977,"position":2},"title":"Le programmatique est partout","author":"Fred","date":"23 juillet 2017","format":false,"excerpt":"Le JDNet consacre un article sur le programmatique \u00e0 la TV (PTV) alliant la puissance du canal TV pour la notori\u00e9t\u00e9 d'une marque \u00e0 celle du \u00a0num\u00e9rique\u00a0comme canal privil\u00e9gi\u00e9 du\u00a0marketing direct (ciblage et personnalisation). La PTV s'appuie sur l'impact et l'\u00e9chelle de la t\u00e9l\u00e9vision, mais de mani\u00e8re plus cibl\u00e9e que\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2017\/07\/217692.gif?fit=324%2C207&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/03\/subscription-tv-in-decline-as-digital-makes-gains-says-pwc\/","url_meta":{"origin":977,"position":3},"title":"Subscription TV in decline as digital makes gains, says PwC","author":"Fred","date":"3 juin 2015","format":false,"excerpt":"US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC). PwC\u2019s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to \u201coutperform all other entertainment and\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/PWC-entertainment.png?fit=757%2C603&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":553,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/07\/14\/local-tv-takes-news-to-web-in-fight-for-cord-cutters\/","url_meta":{"origin":977,"position":4},"title":"Local TV takes news to Web in fight for cord cutters","author":"Fred","date":"14 juillet 2015","format":false,"excerpt":"Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/07\/042214_CordCuttingInfographic_promo.jpg?fit=600%2C584&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":211,"url":"https:\/\/mouillere.com\/universconvergents\/2015\/06\/24\/smartphone-video-creeps-into-tv-time\/","url_meta":{"origin":977,"position":5},"title":"Smartphone Video Creeps Into TV Time","author":"Fred","date":"24 juin 2015","format":false,"excerpt":"Though most smartphone video viewers haven't cut back on time spent with traditional TV, the majority admit to watching mobile video while viewing programs on the tube, presenting advertisers with the challenge of maintaining viewers' split attention. Recent research suggests many advertisers are using the same ads across screens\u2014and missing\u2026","rel":"","context":"Dans &quot;Audiovisuel&quot;","block_context":{"text":"Audiovisuel","link":"https:\/\/mouillere.com\/universconvergents\/category\/ip\/audiovisuel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mouillere.com\/universconvergents\/wp-content\/uploads\/2015\/06\/191078.gif?fit=325%2C258&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":1,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"predecessor-version":[{"id":979,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/posts\/977\/revisions\/979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouillere.com\/universconvergents\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}