US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains of 11.1% compound annual growth rate (CAGR) expected. This compares in the US to 3.2% CAGR for TV advertising, 1.2% CAGR for TV subscriptions and 1% CAGR for consumer magazine publishing. Spending on newspaper publishing is expected to “decline moderately” by 2.9%.
http://www.digitaltveurope.net/377081/subscription-tv-in-decline-as-digital-makes-gains-says-pwc/