IAB Europe Road to Programmatic White Paper

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality, programmatic mobile and video.
http://www.iabeurope.eu/research-and-papers/iab-europe-road-programmatic-white-paper

http://www.iabeurope.eu/files/7914/3703/3900/IAB_Europe_Road_to_Programmatic_White_Paper_July_2015_15.07.15.pdf

IAB Europe Road to Programmatic White Paper

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