Hulu viewers are increasing their usage of over-the-top (OTT) devices for video streaming. Other research indicates that this shift to the living room is taking place across the digital video viewing population as a whole, with OTT devices seeing a huge rise in their share of video ad views.
http://www.emarketer.com/Article/OTT-Devices-Bring-Hulu-Streamers-Back-Sofa/1012759?ecid=NL1002