Over-the-top (OTT) video services like Netflix remain “a complement to, not a replacement for” traditional pay TV, with 40% of web users taking multichannel and an SVOD service, according to Horowitz Research. The firm’s Multiplatform Content and Services report claims that 42% of web users only take a multichannel service, compared to 11% who only take an SVOD service. Some 7% were found to have neither. The US study said that 78% of OTT users are also multichannel subscribers, but claimed that recent OTT developments from traditional pay TV distributors, like DISH’s Sling TV and DirecTV’s Yaveo, could “start changing the game.
http://www.digitaltveurope.net/410681/ott-services-a-complement-to-pay-tv-says-horowitz-research/
http://www.horowitzresearch.com/news/press-releases/ott-friend-or-foe-to-pay-tv-study-suggests-friend-and-opportunity/
http://www.rapidtvnews.com/2015081239443/ott-to-be-considered-a-friend-to-pay-tv.html#axzz3jAZxIwSE
http://advanced-television.com/2015/08/12/study-ott-complements-not-replaces-pay-tv/