Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet

Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking…

Analyst: ‘OTT hype is over-the-top’

Despite the recent launch by major broadcasters such as HBO, Showtime, and CBS of their own…

Minority report: the search for niche OTT audiences

Serving niche audiences on a global scale is becoming an increasingly viable business model in an…