Some 35% of all TV and video viewing is now watched on-demand with over half of consumers claiming to watch streamed on-demand content at least once a day, according to new research.
http://www.digitaltveurope.net/420901/third-of-tv-now-watched-on-demand/
http://www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf
TV AND MEDIA 2015 The empowered TV and media consumer’s influence