The audiovisual market has always been a traditionally multinational industry. Within the industry, content production, publishing and distribution activities have highly varying levels of internationalisation. There has been a marked escalation of transnational mergers over the recent period, indicating a new phase in globalisation of the industry. There is now pressure coming from two main angles: producers are faced with constantly increasing production costs, and distributors are faced with continually high CAPEX levels and new competition from OTT players. European service publishers have to reinvent their strategies in this new globalised context, which is dominated by North American players.
http://blog.idate.fr/la-mondialisation-de-lindustrie-audiovisuelle-quelles-options-pour-les-editeurs-europeens/?/lang-pref/en/
http://www.idate.org/en/Research-store/Audiovisual-industry-going-global_1003.html