Sports rights holders will be licking their lips as TDG research has revealed that they are well-positioned to profit from huge engagement from US broadband users who view televised sports for second-screen apps. Indeed the report, Second Screens & The Future of Sports Engagement, shows that as many as a third of US broadband users have used a second-screen sports app while watching a game on TV. TDG expects engagement will further broaden and deepen during the next ten years as more leagues and conferences introduce their own apps, and as these apps become better attuned to the needs of live sports viewers.
http://www.rapidtvnews.com/2015071639093/sports-viewers-embrace-second-screen-apps.html#axzz3g4TekMlV
http://tdgresearch.com/tdg-sports-viewers-embracing-second-screen-sports-apps/
http://tdgresearch.com/report/second-screens-and-the-future-of-sports-engagement/